We hope that you have noticed our new BRC Logo. It represents an invigorated vision for the future of this organization. We asked—you answered—we listened—we are acting on it.
We intend to continue that dialogue. Change is both inevitable and difficult, but we are making changes. You are here reading this because you heard about a new blog we have started. We want you to engage with us and help us evolve as an organization. BRC already plays a very important role in the lives of all enthusiasts, whether they are members of the organization or not, whether they are motorized or not. We think it is important that we step boldly forward to ensure that role remains relevant.
We learned some things firsthand from our members during the Turn the Tide Tour last year. Most important, we learned that, while much of what we do is vital to you and to the future of recreational access, things are different that they were when the BRC first got started. That means we need to adjust as an organization to ensure we are filling the needs of today, while not losing sight of the mission, vision and values on which we are founded.
Here in this blog, we intend to share with you, on a more personal level (because you can register and answer back), the changes we are striving to make and why. I expect the majority of posts that you will see here will be by me. Being a spokesperson for the organization comes with the territory of my job. But the intent is also to make certain you are hearing from members of the board and staff as well. By virtue of the way blogs allow others to post and comment, you will get to take part in this, and you will likewise get to hear from other members and even non-members of BRC.
It is a bold step to open yourself up this way, potentially fraught with challenging opinions, some good and some not so much. I am sure there will be many who won’t agree. But, I believe it is those who have the courage of their convictions, the willingness to listen and broaden their horizons, and it is those that step out boldly and thoughtfully that will make a difference for the future of recreation. And, isn’t that why we are here? To make a difference for the future of what we all enjoy, for the land on which we all enjoy it, and, maybe most importantly, for our freedom?
Please register with us and join in the constructive discussions on the topics that will be posted here. We will all be the better for it. Please keep it clean and keep it civil.